West Virginia, September 2024 – John Golden, host of the Sales POP! podcast, sat down with Jim Matuga, President and Founder of InnerAction Media and creator of the Story Maker SaaS platform, to explore the transformative role of AI in marketing and the art of storytelling.
During the conversation, Matuga shared the journey behind launching Story Maker, an AI-driven software platform that enables small businesses and entrepreneurs to create personalized marketing content with ease. Introduced in May 2023, the tool combines Matuga’s proprietary story process with the power of generative AI, allowing businesses to produce compelling content such as sales emails, blog posts, and social media content in seconds.
Matuga highlighted the origins of Story Maker through an initiative at West Virginia University in late 2022, where he was invited to participate in a SaaS application program. The timely release of OpenAI’s ChatGPT in November 2022 offered the perfect opportunity for Matuga to blend the university’s resources with cutting-edge technology to launch a groundbreaking product. By May 2023, Story Maker was born.
In discussing the significance of storytelling, Matuga emphasized how the platform helps businesses craft their narratives, positioning the customer as the hero of the story. Story Maker is designed for anyone, from solopreneurs to nonprofits, who may struggle to create impactful content due to budget or time constraints.
“We wanted to solve the problem that so many businesses face – they struggle to tell their story effectively,” said Matuga. “Story Maker is a cost-effective solution that lets small businesses generate high-quality content without needing a large marketing budget or technical expertise.”
Golden and Matuga delved into the broader role AI plays in transforming marketing workflows, from simplifying content creation to offering customized tones and styles based on a company’s unique brand personality. Matuga pointed out that AI tools such as Story Maker can help democratize marketing by leveling the playing field for small businesses, allowing them to compete with larger enterprises.
“AI allows us to focus on high-value activities while taking care of the mundane, everyday tasks,” Matuga said. “It’s truly a game-changer for anyone looking to save time and produce professional content.”
As the conversation wrapped up, Matuga reflected on the future of Story Maker and AI in marketing, encouraging business owners to embrace these tools. “The key is to embrace the technology, get your hands dirty, and see how it can work for your business. AI is here to stay, and it’s going to revolutionize how we communicate with customers.”
For more on this discussion, listen to the full episode of Sales POP! and explore how AI-driven marketing can transform your business storytelling.
Listen to the full podcast here: Sales POP! Podcast